Basically User Generated Content is an unpaid published material on the internet such as video, audio, photo or article which is produced by the users of different websites. It is different than the material specifically designed by professionals for a website and is just a contribution of an amateur.
User Generated content is becoming popular these days and it’s evolving rapidly due to the developing technologies. The availability of these latest technologies such as digital videos, SMS messages, photos, audios, blogs etc. have played the main role in expanding UGC.
Today we can find various websites which are mainly user generated like YouTube and Wikipedia . On YouTube you can find millions of videos created by the users just for fun and sharing with their friends and family and similarly on Wikipedia most of the articles are written by the common people and they are also edited by the users regularly. All these articles are contributed by the users voluntarily and they are not paid for writing them.
One of the greatest issues with the User Generated Content (UGC) is that they can be unreliable and based on user’s own reviews which make them bias. People looking for information on different topics may be misinformed by these UGCs and most of them don’t bother about the authentication of the info they get from internet. It’s good to be assured about the content before you copy it from the internet.
The popularity of UGC has influenced marketers to use it in their marketing campaigns as it’s a fact that people believes more in customers reviews other than the company’s advertisements. Some great ways to improve your marketing by UGC are given below:
1. Inspire Audience To Send Snaps With Your Product:
You can encourage your fans to take pictures with your product and send them to you and upload them as their profile picture on social media. Offer some kind of prize such as free gift hamper of your latest product or discount on your products for uploading pictures.
2. Run a Contest:
Contests are something liked by everyone as people find them interesting and worthy. You can create content of your contest by a little research on internet. It’s great to ask some questions about your brand and advertisements but you can also ask general knowledge questions. You can also ask audience for making videos or clicking photos with your products or draw a picture of your latest product to win exciting prizes. It is not necessary to offer expensive prizes, cheap but interesting prizes can also inspire audience to participate in contests.
3. Guest Blogger:
You can make your fan a guest blogger on your site by choosing them in a draw. Guest bloggers can give your site a free publicity by writing their own blog and then share that in their own network on Facebook, Twitter etc. Friends and relatives of guest blogger will certainly read that blog. This will increase the traffic on your website and more people will be acquainted with your site.
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