Use Facebook Groups For Your Business
It is sad that many people and businesses view Facebook groups as pages while in fact groups are a different channel that a brand or business can use to grow their social media presence and business. Facebook groups are an ideal way for brands and businesses to connect and interact with their consumers at a more personal level.
Before we can talk about how to unleash the power of Facebook groups, let’s first understand how a Facebook group is different from a Facebook Page. Well, for starters, Facebook pages are not restrictive in that anyone can like that particular page if they want to since they are usually designed to be the face of organizations unlike groups, which are essentially communities of people with common interest. Unlike Facebook pages, which are very strict on who opens them (you have to be the company’s official representative to open one-even if not enforced strictly), groups provide the much needed leeway for people to interact. Additionally, it is possible to restrict people from joining a group unlike in Facebook Pages in which every person is allowed to like a page.
Since Facebook groups are here to stay, you might as well learn how to use them for your business. Here are a few simple tips on how you can use Facebook groups for your business.
Use Facebook Groups To Market Your Products
While using social media as a promotional tool is not very good, you can create a Facebook group about your products and use the platform to educate the group users about your products. You can also use that opportunity to do minimal marketing for your products, new or old. A good tool to help you in this is Post Planner.
Build A Community Around Your Business
Businesses thrive when surrounded by a community. For example, if you are in the restaurant business, you can start a Facebook group for your business where you can share hotel recipes and offer discounts on the platform. Further, you can use other foodies Facebook groups to discover other areas where you can buy groceries and other hotel related items. Facebook groups offer a social media savvy business the opportunity to interact with clients, competitors, suppliers and even enthusiasts. Most Facebook groups have very robust conversations.
Start A Facebook Group As Value Addition For Your Business
You can also use a Facebook group as a support group for those who work in the business and those who work outside your business but in the same industry. For example, if you own a hotel, your business can start a Facebook group about being a chef. This way, your chef gets to interact with other chefs from other hotels and gets to learn as well as interact with his or her peers. In a group such as this, chefs can ask questions about recipes and share recipes as well as get answers on best kitchen practices.
Use Facebook Groups To Find Brand Ambassadors
If you start a Facebook group for your community, you will notice that a few members will carry most of the conversational and interaction weight. While managing your brand and Facebook group page, you can single out the most active people and use them as brand ambassadors especially if they are passionate about your brand or products. Depending on how knowledgeable and passionate the individual is, you can offer them a behind the scenes view of the operations of your business and brand. This way, you win yourself a loyal customer who feels happy referring people to your brand or products. This then becomes a very good way to market your business.
Use A Facebook Group To Build A Community Around An Event
You can also use Facebook groups to create a community around an event. For example, if you are an event management firm managing an event for a major artist, you can use a Facebook group to build a community around this event where users can interact with each other and talk about the event.
Use A Closed Facebook Group To Make Money
If you have a product that customers would be willing to pay for, you can have a closed Facebook group to help offer support to those who have paid to be in the group. When you set this up, it will be a lot easier to grow your business since those who have been on the group for a longer time will probably handle many of the questions.