A note from the heart!

I am humbled at the opportunity to stand up with the top 6 Social Media educators as a finalist at the Social Media Marketing Awards.

This opportunity has made be reflect on the journey of my business Social Media Specialist and how it has changed over the last 10 years.

From Coaching and consulting business owners to now educating.

I know first hand the struggle of being a small business owner, how we have so many hats to wear and then add to the pot this whole social media marketing and the constant changes of algorithms and just keeping up to date, how hard it is.

I am a believer that social media doesn’t need to be this complicated or overwhelming. Actually social media is simple.

The first key step is being adaptable, allowing you and your brand to move through these changes online and adapt your business awaresomeness to embrace the changes. There is no point complaining about them.

The second step, is knowing your medium, do you love to talk, be on video or write. Once you identify the medium you will have no hassles creating content.

The third step is to take action, I myself fall down in this step occasionally, I find if I don’t put this show for instance in my diary, it is easier for me to Catchup on all the other work and not market my business.

YET… marketing is the number one activity that we all need to focus on, the rest of the stuff is not going to generate income unless people know who and what you do.

To conclude the show we need to tap into our inner awesomeness, no-one knows your business or industry like you do, work through the confidence issues, you can retrain yourself and push out the most amazing content that is YOU, and no-one can duplicate you and how you do it..

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