How To Start A Pinterest Board That Will Be Successful
Contrary to popular belief and the myth that Pinterest is a female dominated social platform, Pinterest is a very popular social platform. The site gets 1 million+ visitors everyday with about half of these being people between the ages of 18-34. Although over half the user base is female (about 64%), Pinterest is a social platform that any brand cannot ignore. If this sounds like a market base you would like to tap, here are some tips that will teach you how to start a Pinterest board that will be successful.
To create a successful board, you need to populate it with content on a daily basis. This means that the content you share on your topics should be keyword optimized. You can create a keyword list by using a spreadsheet. Use the spreadsheet and list keywords relevant to your topic and add subtopics to the main keywords. This keyword list will help you create an awesome board. For example, if your board is a lifestyle board, focus more on lifestyle than products.
Launching a successful Pinterest board demands you do your due diligence. For example, to create appealing boards, you need to utilize the use of images as well as use your keywords research to optimize individual boards for better visibility. Research also means looking at what other boards in your category are doing to drive pins and the performance of different topics.
- Create Killer Content
Ideally, a new board on Pinterest should aim to create 20-30 killer boards that can stand the test of time. This means that the boards should be creatively witty and rich in content. It also means that the content has to appeal to a user to a point where they have no other choice than to follow the board. This does not mean that you should stop after creating the 30 pins. You also have to follow that with highly relevant pins.
On a side note, evergreen content creation may be a hustle. Fortunately, with a site like Reddit, you can come up with ideas for great social content.
- Use Colorful And Powerful Captions
Pinterest is an image driven social platform. To ensure that your individual pins are successful and receive a positive level of engagement, your pin caption must be an interesting one. It must be visually appealing; this will determine the level of interest the post gets. A higher level of interest is equal to a big number of users following your board. You should note that your caption images would appear without the original context. Therefore, your picture captions should be very visually appealing. This increases the caption’s sharability level. Further, the beauty about this is that your web URL automatically appears under the photo.
- Create Your Own Images
If you want to stand out on Pinterest, you cannot be sharing other people’s images and expecting to stand out. You should create your unique images that will stand out and give your audience a new perspective of the topic. If you are new to graphics design, you can use Canva to create beautiful images and infographics that will attract the much-needed conversions.
- Have A Pin It Button In Your Blog
Pinterest is all about images. So if you want your board to grow in popularity, all your blog posts need to have an image (the one you created above). If you have old blog posts that have no images, it is time to make them Pinterest friendly by adding relevant photos to make the blog posts “Pinable”
- Experiment, Review And Re-Experiment
Every social media-marketing plan demands some form of re-experimentation with different styles and tactics. This means that by starting a new board, you should analyze your metrics and track your plan effectiveness. This will help you see which keywords and pins perform better and direct you on what to do after that.
Note: A successful Pinterest board is one that has great content and provides fresh as well as great content on a regular basis.
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