How to Setup Google Analytics and Score more conversions
Congratulations for having a website. You are on the right path. Getting a website is simply the first step in a long winding staircase. A staircase that has Google SERP domination as the prize for making it all the way up. After setting up your business, you may be wondering, what next? Other than making sure that your website is SEO friendly, what else can you do? You need to set up Google analytics simply because Google analytics lets you see who and how many people are visiting your webpage. It also lets you know how much time they are spending on the website and which page or post they view. Using the analytics tools on Google analytics will let you know which posts perform better and which score more and better conversations. Let us begin the setup process.
To set up your Google analytics, head over to the Google analytics homepage and signup. You can use your existing Google account or create a new account (if you already have a Google AdWords account, use your existing Google account).
After signing in or signing up, the platform will direct you to the setup screen and ask you to select what you would like to track i.e. a website, or an app. At the time of writing this, Google analytics uses the universal analytics mode with better capabilities than the earlier classic analytics. If you aim to track a website, provide your URL on the provided space without the http:// part (Google has taken care of that). Choose an industry relevant to your website (this part is optional but its best to fill it in as it helps Google provide you suggestions for your account). Select your time zone and account name. The account name comes in handy when monitoring multiple accounts (websites/apps) from the same analytics account. If you do not want to share data, or want to, select or de-select the data sharing options. After you finish filling everything, click on the Get Tracking ID at the very bottom of the page. Agree to the terms and conditions of service and get started.
Installing the tracking code
When most people hear about installing the code, they get all jittery. There is no cause for alarm here. The process is relatively easy. It will not need some mad coding skills, but simple knowledge of computer use. After you click the Get Tracking Code option, you will navigate to the code for the website you want to track. The tracking code is the code that begins with. To track your webpages, you need to add the code to every page you want to track.
If your blog or website is on WordPress, installing the code is easy. Simply install the Google analytics plugin for WordPress and enter the UA code under setting. Installing the tracking code on a non-WordPress website is also not rocket science. Google (the team at Google is simply amazing) walks you through the process. To do this, copy the code on the Google display page including the unique UA code. Make sure to copy exactly that. Paste the code before the ending of your HTML code. Find the following tag by pressing Ctrl+ F on Windows or Command+ F on Mac. Save the code and repeat the same process for any other page you would like to track. Wait for Google to analyze the code.
How to add a second admin
Your Google tracking will be functional within 24 hrs. You may want to add another user to the analytics team just in case you are not free to track your progress. At sign up, the email address you use becomes the admin. You can set up another address as an admin. This is especially useful if you lose access to your analytics account. Here is how to do it.
After signing in, navigate to the Admin button located at the orange bar. You should be on the account level and not the profile or property level (check this by looking at the Account ID). Select the user tab and click on new user. Fill out the user details on the next page and include an email. Select the designation of Administrator for the account. Notify the user by clicking on the ‘notify this user by email’ option. Select the add user option and you are done. Log out and login with the credentials you created.