How to Measure Results on Social Media
Everyone is utilizing social media for marketing purposes these days. Most of them are getting great response and success by social media marketing but some are not getting that much response from audience due to weak marketing strategies. It is always worthwhile to measure your results of social media activities. It helps you to find out whether your strategies are good enough to attract sufficient number of audience or not?
You may be thinking that why should you bother to measure your results of social media marketing? The answer of this question is the fulfillment of your objective. You must have an objective in your mind, according to which you will design your marketing campaign on social media. You also need to set a time-frame during which you want to achieve your objective. Then you need to find out which social media platform fits best for your objective.
For example: If you own a Photography company and you want to promote it. You will find a platform which suits you the most like Instagram and Facebook. You can post photos on Instagram or Facebook page to show how professional and excellent your photographers are.
Here are the three simple tips to measure your results of social media marketing:
- Quantify Your Social Media Listening
Listening is an important part of social media marketing which is ignored by most companies. By not listening to your audience you are actually losing them. You can measure your listening percentage by searching your brand or business name on Twitter. Select “top tweets” or “all tweets” and decide which ones do you want to follow? After this you can monitor them, answer their question, solve their issues related to your products and tell them about your products.
Twitter is a great way for providing remarkable customer services as it allows you to check what type of issues your customers have regarding your products, how many people are you giving services, helping and solving problems and what is wrong in your business?
After measuring your listening, you can give some time to improve your marketing and moderate your products to fulfill your customer’s needs. You also need to monitor you modifications and see they are influencing your business in a good way or not.
- Create a Rating System for Your Social Engagement
You can create your own rating system to monitor your marketing success. Whenever you launch any new product you post on social media like on Facebook. After some time of your posting, people start liking, commenting on and sharing your post. This is what you can avail to measure your marketing success.
For example: You post on your page that your company is launching a new shampoo better than the previous one. People will start responding to this post. You will have to generate a powerful rating system and then apply on each post such as you will count each like as 5 points, each comment as 10 points and each share as 15 points.
At the end of the day you will get your measurement result.
- Add Tons of Value, Then Sell and Measure
You should add plenty of value to your products in your customers mind before requesting them for sales.
For Example: If you are launching a new biscuit, post various tempting pictures with each flavour on Facebook and Instagram to add value to your product and built trust in customers. Then offer free gift hampers of your latest biscuits by answering one simple question. Measure your marketing success by counting number of comments. You can also create downloadable pages and online purchasing options which can give you clear results of your marketing success by number of downloads and purchases.