If we could use concise words to describe social media, wild fire would be our choice words. Did you know that social media users, who run into the billions across all social media platforms combined, are more likely to click through to an online article than they are inclined to sit through an infomercial on TV or pick up a newspaper and read an article. In fact, most social news spread through social media faster than any other medium in circulation today. This effectively makes social media content marketing a very essential tool for any individual, firm, or company looking to share their content with the millions if not billions of social media users. You would expect the advent of social media as a content marketing platform to be easy after all; most social media platforms are very easy to use. This is not so. Being successful at social media content marketing requires a detailed and well thought out approach proven to work. In this article, we shall look at three proven ways you or your company can become social media content marketing experts easily and fast.
1-A well outlined and documented strategy
Read any blog or authority website on the subject of social media and you will notice this. A strategy is synonymous with anything that has to do with social media, marketing or otherwise. Here is a fun fact. Did you know that 54% of all content marketers have a well-outlined and documented strategy? Furthermore, did you know that 60 of these marketers with a written strategy consider their content marketing strategy effective? A documented strategy is the secret that every successful content marketer needs and requires to gain admission into the list of successful social media content marketers.
This means that as a content marketer, your content marketing efforts will probably not achieve anything if you only have a verbal content marketing strategy. Here is another damning fact; a verbal social media content marketing strategy is very easy to forget. A documented strategy on the other hand is alive. You can refer to it any time and tweak the strategies that are working while discarding those that are not working. It is also easier to follow through on a documented strategy than it is to follow through a verbal one.
Your document should outline your overall goals, target audience, resources and budget, distribution channels, etc. Additionally, you should ensure that everyone on your team involved in the content marketing strategy gets a copy of this document to make implementation easy.
2-Search Engine Marketing (SEM)
Social media content marketing success is very dependent on search engine marketing. In fact, data shows that 58% of successful B2B content marketers employ SEM. In addition, SEM is the number one top paid method of distribution and promotion. 52% of B2B (business-to-business) experts also gave it a thumbs up as the best paid method of content marketing and distribution. If we were to compare SEM to more traditional methods of content marketing such as online banner ads, the later would fall short. Banners ads have a 26% effectiveness rate.
Here is why you should use SEM; despite being a very effective way of content marketing and distribution, many B2B content marketers do not know of its effectiveness and thus do not use it. This will give you an advantage over the competition.
3-Call in the big guns
Social media content marketing is not easy. It is something that requires a lot of time and dedication. If you cannot handle it yourself and do not have a dedicated social media content marketing team, it is time to call in the big guns i.e. hire a professional. We can say a lot about having a dedicated team of social media content marketers. In fact, statistics show that 69% of content marketing professionals consider having a dedicated group or person as a social media content marketer since this is more effective.
Finding a good content marketer is a chore for most businesses especially because good content marketers are not that many. However, you can bypass this small hiccup on your road to content marketing success by investing in both online and offline content marketing event as well as reading popular content marketing blogs to see if you can tap some talent.
Content marketing is becoming the norm amongst all B2B experts and you should not lag behind. By using the three tested and proven ways above, your content will engage the right kind of people and get the attention it so rightly deserves.
Now Released Certificate IV in Social Media Management and Diploma of Social Media, Click here to express your interest in Training