Marketing by social media is spreading like wildfire now-a-days and every marketer seems welcoming the social media marketing for more profit and revenue. In b2b commerce entry of social media has been taken place as no one can leave this brilliant opportunity of marketing. B2B companies are swiftly switching towards social media marketing for building new relationships with other companies. According to a research about 90% B2B marketing professionals avail LinkedIn and 85% use Twitter for their content distribution.
Social media marketing provides many benefits to b2b companies as it gives to other companies:
Inexpensive Brand Awareness:
Most of the b2b companies relied on PPC (pay Per Click) marketing strategy which cost them a lot and depends on their budget. When it comes to social media they don’t have to bother much about their budgets as marketing on social media is less expensive and much productive. You just need to create a page, post some written statuses, videos and ads of your brand, try to engage people in conversion by replying on your posts and much of your work is done. If people get enough encouraging knowledge about your products and some of your fans wrote some positive comments about them then people will definitely going to buy them. This easy and inexpensive method of marketing persuades b2b marketers to avail it and they just jumped into this area of marketing.
Exhibiting Their Expertise:
Social media a great platform for social interactions but it is also used by people to get informed about latest news, products and the professional advancements. People are usually seen surfing social media pages relevant to their field or job to learn new and latest trends. The b2b companies can make use of this feature of social media and provide the technical or other knowledge relevant to their products to the audience. This will increase the worth of their products in the minds of their customers which gives value to their brand.
The raised value of your brand leads to increased trust among your audience for your brand. You can gain more trust of your audience by participating in discussions and provide them all the details about your products with their pictures. People are always interested in pictures and detailed specifications and reviews built a sense of trust in the advertised material. All these benefits can only be earned by availing social media.
Boost Your Sales:
The real purpose of any marketer is to boost sales of a company by promotion of its products and by developing awareness about the brand. This purpose can easily be achieved by social media marketing as millions of people use social media on daily basis. Various company’s owners also use social media for advertising and as well as for social interaction. B2b company owners can not only promote their brand via social media but they can also make new reliable connections through it.
Popular Social Media Networks among B2b Companies:
Three social media networks are really popular among b2b marketers. About 80% utilize Facebook 78% utilize Twitter and 51% utilize LinkedIn . By availing these social sites anyone can increase its sales and gain reputation. No doubt social media is one of the best ways of marketing.