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Hello and welcome. It’s Leanne Peard, your Social Media Trainer and Social Media Specialist, and in this video today I want to share with you what actually is a Social Media Manager and how to become a social media manager, including step one of the skills sets. A few years ago, I read a blog which actually stated that Social Media Managers were going to become a thing, of the past. They were going to become a dying breed of, or a career, that was going to become null and void.
However, it seems to be a little bit different today. There seems to be a huge demand for business owners to employ staff that actually is social media savvy. So you probably already know few people that are working in this “space”, and they have the skills to, you know, get around on Facebook or they understand technology rather well. But what’s interesting is a lot of people don’t understand the actual marketing component and the strategies that are needed behind social media.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”https://www.socialmediaspecialist.com.au/wp-content/uploads/2016/06/images-social-.jpg” show_in_lightbox=”on” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
So, I thought today we would have a look at what is the social media and some of the skill sets that they need. And if you are a Social Media Manager, you’ll know what you need to some scrub up on.
So some of the responsibilities is obviously to build the company’s reputation online through social media platforms, and that’s through platforms like Facebook, Twitter, LinkedIn, Pinterest, depending on where the company’s target market is. Yesterday I did a webinar for a group of personal trainers throughout Australia, and we talked about how important it is to have a target market and most people run shy of that, because they don’t want to put themselves into a box, a hole or into a category. But in social media, it’s extremely important to identify who your ideal client is in order to market to them on these platforms. Not only does, each platform has its own demographic and audience, you know, type of people that it attracts. So that’s one of the things, is to build that image and reputation and grow followers.
The next thing is to be able to create shareable content, so that’s using content that connects your brand with your image, with your client, that sort of thing. You need to be able to listen and engage into the social conversations about your competition, about your company and what networks that you can engage in conversation to increase your company’s profile. So, definitely communication. Also, being able to spy on your competitors, as I like to say, so that people can actually, so you can actually see what they’re doing and what they’re doing well.
You need to be able to listen and engage in the relevant social discussions. You need to be able to run regular promotions, campaigns, and the anaylise the statistics to track their success, ranging from Twitter twats … Twitter twats. Twitter chats to Facebook Insights, LinkedIn Conversations, Google Analylitics, Hangouts, and that sort of thing.
You need to be able to work alongside other marketers, because remember, social media marketing is not the only form of marketing for your business. It’s part of your marketing web, so you need to be able to work alongside other marketers, and help them provide content and build a marketing strategies that are sound and relevant, that also educates and entertains you and your viewer.
So you need to be able to drive consistent, relevant traffics and leads from your social media presence back to your website. So you need to have, you know, a bit of knowledge about website and traffic as well. You need to be able to explore new ways to engage and use social networks to reach out. So you need to be there in the space, identifying what’s new, what’s trending, and get ahold of that.
So at the moment, what’s new is Facebook Live, so I hope that you’re actually using that as part of your strategy. According to Facebook, five years from now there’ll be only video in our content feed, and if that’s the case, you’ll want your business and your company to be a part of that.
So let’s have a look at one of the main skills, or, or one of the six skills that we’re going to talk about today, and that’s creating content. So, content is everywhere. There’s no end of content, really, so it might be a struggle for some business owners to identify what content they can use. So, one of the number one skills here is being able to create content, or have the skill of identifying different ways to create that content. So content is your key component, so you need to be able to function on social media.
My battery’s gone flat, just give me a minute while I just close this down. Here we go.
So you need to be able to identify what’s great content and create that content. A good portion of your social media marketing role is to creating and adapting content to a specific network. So, for example, what does Facebook like? What does Twitter like? What does Pinterest like? You need to be able to create graphics so you can use a site called Canfer.com for free to create your own graphics, or use their own. You need to be able to, you know, cur, curate those photos and videos. You need to have editing skills. Um, you know, you do a video and the client or your business doesn’t like it, then you need to able to actually add, uh, or curate, that.
You need to know what really cool posts are out there, or apps are there, so that you can actually maximize your time by using them, and that is the one skill that is definitely necessary. You need to be able to research content, adapt content, repurpose content, and I’ll just talk about repurposing for one moment.
So for example, one strategy for a Social Media Manager might be to encourage the business owners to do live training or live, uh, videos. So what could you do with this content after you finished? Well, that’s easy, and I’m glad you asked that question. What you need to do is actually download, or save, the video. Now you’ll save the video to your camera roll. You can then share it with your video, uh, with your PC, and then … Or you can get the embedded code, or the link, the URL link, to the video, and you can repurpose it on other social media platforms. For example, Facebook … Uh, not Facebook. LinkedIn, Twitter, Snapchat, Instagram, depending on where your demographic is, and including Pinterest. Or, you could add it to your blog, and then you could send your blog out to your newsletter, uh, as part of your newsletter marketing. So that’s the first skill that I want to share with you, is content.
Part of content creating is also, you know, going into copy writing, design, photography, videography, creativity, and positioning today. So, that’s the first skill, and I’ll bring this close to you so that you can see it in a moment.
I just want to share with you one quick story. I have a client who is in the personal training industry, and I’m coaching him, and he didn’t want to do Facebook and we know, or I know, for a fact that Facebook’s extremely popular and works well for the personal training/fitness industry. So I said to him, “Mate, you really need to get over this fear of whatever it is, and start using Facebook and Instagram,” and he procrastinated and didn’t want to do it and found all the excuses.
Then on that last call two weeks ago, I said, “Well, how ’bout you start with Instagram? That’s really not so confronting, and you can do some images, and post some shots up or whatever.” Today, he sends me a text message. He’s been on Instagram for two weeks. I gave him a task to get forty followers. He sent me a message just before, saying, “I’ve got four hundred followers,” and he’s screen shot shows, a physio in his area who sent him a personal message to say that they want to work with him; and then the second screen shot he sent to me was about another gym that was looking for his services. in actual fact, two weeks, or a week and a half, on Instagram, my client actually got two leads, and it’s on a platform that he didn’t want to use anyway. So, you know, great kudos to him for taking action and seeing the results. So that’s the important part about being a Social Media Manager.
And the other thing that I want to share with you before I give you a close up, is that very, very, very exciting news about being able to become a Social Media Manager and get the certificates III in business, contextualized to social media. So you will get to identify and learn all the skills that I will be going over for the next few weeks, and more, because you have the option to become a Social Media Manager Certificate 3, which is funded, which you can check out if you’re eligible by leaving me a message below. or, you can do a Certificate IV, which is a fee for service, and we have a payment plan option.
Iif you don’t want to do any qualifications but you would really like to up skill yourself and/or your staff, and you live in Cairns or the surrounding areas, then you’re able to attend our workshops. On my website, socialmediaspecialist.com.au, I have just put down the workshop planner for the next year. So you can get on there and buy a ticket to go to that workshop and learn those skills. So the first one that’s coming up, it’s Facebook marketing, on the 30th of August. For $97, you can come along and get all the skills. If you do either one of the qualifications, then that’s included as a, obviously, bonus.
So here we go. Let’s just recap some of the skills that you can’t see from over there, and that is … Have you got those there? Yep, can you see them? Well, that’s skill number one. That’s what you need to become a Social Media Manager, and you need to be relatively good at this, because you know what? The content is the key story. It’s the message that you’re sharing on behalf of your business, or your business owner, or you client, depending on what space you’re working in.
So look, if you like this video and you know of any Social Media Managers out there that may be struggling with a little bit, maybe they’ve got a creativity block, please share it. If you know of any business owners that are still struggling and they don’t know how to get it, then please share the video as well.
If you’re interested in the Social Media Certificate qualification, funded and not funded, check out my website, socialmediaspecialist.com.au, and have a look at the web, the, uh, workshop planner down the bottom of the home page, where you can see what dates they are on.
Thanks for listening. Join me next week, same time, same place, same bat channel, and we’ll actually discuss number two, skill number two on how to become a brilliant Social Media Manager. Ciao for now.