8 TIPS FOR USING SOCIAL MEDIA TO MAKE YOUR EVENT A SUCCESS
Who is not familiar with social media? Everyone leverages social media networks for personal or professional reasons. One of the most beneficial uses of social media is promoting an event and making it successful. It is a powerful tool for organizing and managing an event. Here are the most useful tips for availing social media in order to get greater number of audience and a fantastic event.
- Create a killer destination
You can create an event on social networking site like on Facebook and invite people to join it. This event on social media must contain all the information about your real event like timing, venue, program details etc. This event page must keep the audience engaged by posting latest news related to the event and also videos or pictures to attract and persuade audience to attend the event.
- Hashtag everywhere — it’s your virtual venue
Hashtag is a good way of promoting an event. Create a unique and active hashtag of your event and use it in more conversations. These tags will help people finding your event easily before, during and after the event.
- Turn your invitees into part promoters
You can try to make your audience invite their friends to join your event. This can be very advantageous in getting great number of event attenders. You can create games or quizzes related to your event in which you can ask people to invite their friends before playing. In this way you can make your event popular.
- Create fun challenges
Design fun facts, contests or sound bites on social media which will keep your audience bound with the event. You can create contest in this way: Ask people to create a photo collage of your company products to win a prize. Or you can create pictures related to your event or company and ask people to find differences in them. You can also organise a Twitter Party and ask confusing and puzzling questions and give prizes to the winners.
- Create a hype calendar
Keep your event organised by maintaining a hype calendar. Update your status time to time during the promotional period and retain its record. A nicely organised event attracts more people and create buzz about it which leads to success of event.
- Get started now
If you want large number of audience and more excitement in them about your event then create your event at least 3 months earlier. Avail this period to boost excitement and interest of audience.
- Keep your communication clear and consistent
To keep public engaged, consistently post new stuff on your event page. Make sure that your stuff is informative, interesting and easily understandable. Don’t try to make your post complex because instead of impressing audience, it confuse them and make them to ignore these posts which can lead to lack of interest in your event. Remember to post on weekends when more people use social media.
- Always reciprocate:
People always get impressed if you give response to them and follow your posts with interest. So, try to keep in touch with the audience and answer their questions to satisfy and convince them. In this way you can build good relations with your audience and can convert them to your customers if you own a busin