Do you use Instagram as a key marketing tool? If you do not have presence on Instagram or have not given to the resources on Instagram, it is time to get started. Did you know that Instagram has 75 million daily users? You don’t want to miss out such an important marketing platform, do you?
High Resolution Pictures:
“A picture speaks thousand words” This says it all. Users appreciate and like attractive and high resolution images. This makes it easy to understand that engagement rate becomes higher when a high definition image is shared on Instagram. This can possibly increase the sales of the brand. To make long story short, it is recommended to post HD images on Instagram’s profile if any brand needs increased user retention and engagement. This in return executes and expedites the sales.
Follow Soft Sell Strategy
The beauty of sales lies in subtleness. There are numerous brands on Instagram and they heavily emphasize on sales. Everyone knows that the bottom line is making a sale but why exaggerate it and make it obvious? There are other ways to increase sales. One of these ways includes going for soft sell strategy. This is an interesting way of increasing the sales as well as getting buyers’ attention. How could any brand do this? It’s simple. The art of storytelling and associating products with that storytelling helps a brand to increase sales through its Instagram’s business profile. The more inspirational it is, the more sales it will generate.
Highlight Offers and Deals:
Everyone enjoys freebies and looks for discounted offers and deals. Countless users follow brands because of only one reason i.e. to avail special offers. Fans and followers prefer to stay up to date with the brands’ latest announcements and offers. They want to know what is happening and what is new in the stores. Not everyone can afford products straight from the main shelf, so brands keep sharing their mouth watering and attractive offers on social media platforms. Same is the case with Instagram. Brands share eye catchy pictures along with killer deals and offers in order to increase the sales of the selected product.
Have Personal Tone:
Always remember a fact that fans like to stay up to date. Plus, they also want to be part of the communication. Share images with personal touch. Let them realize that a business thinks about them and not only considers them as customers. The bond should be there. It helps in increased brand loyalty. There are brands that share “behind the scenes” and “off the record” related images, just to add a personal touch along with easy to understand lines.
Create Buzz through Contests:
The most common feature of a stunning Instagram profile is that it has a lot of contests and giveaways. This is a ways of creating buzz in the fans. As long as the contest continues, the participation and involvement of fans and followers is usually at the peak. It is better to keep contest ideas and policy simple to make it easily understand by fans. After all, it’s all about them and their indulgence is the key.
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